In our last meeting, we have made improvements to one of our 3 core values. The Backpack Pack isn't just about looking good; its about adding value, making a stand and feeling apart of something grand. The ribbons aren't just stylish, they are a colorful symbol with a deeper meaning. They connect 2 or more people together around a shared concept.

Up until today, one of our values was "style", which is still true, but it lacked the certain pizzazz that captured the specific vibe that embodies what we're about. Think of it this way: style is like a cool outfit; panache is tearing off the sleeves and bedazzling it with accessories. Style is dancing to the beat; panache is a spontaneous conga line through the grocery store. Because let's face it, our ribbons aren't just fashion accessories; they're wearable declarations of something meaningful and uniting. We’re not aiming for macaroni feather in your hat, we are aiming for ‘did you just do a micro ritual where you acknowledged your unspoken connection with your neighbor?

Yes, yes we did.